Tuesday, July 25, 2006

Blogging Is the Perfect Internet Business

Blog Entrepreneur: Blogging Is the Perfect Internet Business
Copyright 2006 Angela Booth

If someone were to tell you that you could create a global
business, completely for free, with nothing more than the
tools you already have, and the investment of your time,
you'd question their sanity.

Nevertheless, it's true. If blogging appeals to you, you
can create a viable Internet business within a few months:
for free.

Blogging is a new development in online businesses.
Essentially, it's instant publishing. Because
entrepreneurial blogging is so new, you have a great
opportunity to build your business before others copy what
you're doing, so get started now, and start building your
own online empire.

Let's look at five business models for your new Internet
blogging business. These five models can be combined if you
wish - there are no rules in blogging. You can change the
business model of a blog at any time, to a model which
generates more income.

Each of these models has the potential to earn you a
six-figure income. They are:

. Affiliate blog(s)

. Web publisher blog(s)

. Sales blog(s)

. Service blog(s)

. Blog network(s)

Let's look at these models one by one.

Affiliate blog(s)

Many businesses develop affiliate programs, because they
can recruit a sales force of thousands of people, with
little expense. The appeal of affiliate programs for
affiliate marketers is that you don't need a product or
service - you can start selling others' products, on

If you intend creating an affiliate blog, select the
products that you'll be selling before you create the blog.
This is because you want to be sure that there is a wide
range of products that you can promote. There's nothing
worse than developing a blog, and finding out that the well
is dry: you've picked a niche where products rarely change,
and in which the products are so standardized that there's
nothing new to write or podcast about.

Web publisher blog(s)

In this model, your blog is the online equivalent of a
magazine. Just as a magazine has features and advertising,
so does your blog. In this business model, your content is
vital, because you're counting on your content to attract

If you choose to develop a Web publisher blog, you've got
great models - the thousands of magazines which are
published each year. Check out a couple of your favorite
magazines. Usually a monthly magazine will have a theme for
each monthly issue, with two or more stories devoted to
this theme. The magazine publishes its editorial calendar a
year in advance, so that advertisers can line up their
advertising for a specific issue.

Sales blog(s)

In the sales model, you devote a blog to a single product,
or range of products. When offline companies start blogs,
their blogs are sales blogs - they're using their blogs to
sell their products. If you have products that you want to
sell, a sales blog is an excellent business model. You
could sell a product that you've created - an ebook, a DVD,
or art work - or products that you buy from others, and

If you're already running a business, you could start an
entrepreneurial blog to act as the marketing arm of the

On the other hand, if you don't have a business, look into
having products created for you, or buy products which you
can resell on your blog. Look in your local Yellow Pages
for manufacturing companies: you may be able to find
products that you could resell at a profit. Of course,
there are many wholesaling companies online, but the
benefit of dealing with a local supplier is that you can
inspect the products that you're selling, to ensure
quality. Your shipping costs will also be low, resulting in
more profit for you.

Service blog(s)

While the sales blog sells products, the service blog sells
services. If you have a service that you sell, then you
could create a blog to generate customers for your
services. Or, you could sell the services of other people,
via a blog.

If you're selling a service, you know that it's hard to
differentiate yourself from the thousands of others who are
selling the same service. A blog is a way to do that. If
you're a dance coach, for example, you've got plenty to
write about. You'll attract lots of new business, and you
can bring in additional income when you solicit your
equipment suppliers to advertise on your blog.

Blog network(s)

Blog networks are groups of Web publisher blogs formed into
a network. There can be half a dozen, or hundreds,
depending on the ambitions and interests of the owner of
the network. Blog networks usually derive their income from

If you want to develop a blog network, your aims will be
to: develop a mission for the network, as well as a clear
idea of where and how you'll add blogs to the network, and
where and how the revenue stream will be built.

So, there you have it. Five different business models for
your blog-based Internet business. Now all you need to
build your new Internet business is enthusiasm,
inspiration, and time.

Angela Booth is a copywriter and veteran career blogger.
Her new ebook, Blogging For Dollars, helps you develop a
lucrative blogging career, and gets you started as a
blogging entrepreneur. The ebook will be available from
August 2006. Read the book's blog at


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