Tuesday, August 15, 2006

Get Targeted Traffic using Google Adwords

Get Targeted Traffic using Google Adwords
Copyright 2006 Joshua Spaulding

With traffic comes a potential customer which basically
means sales which in turn means profit. While many sites
have collapsed in the past with the downturn of many
internet based business, many smaller sites have generated
good money by concentrating on a certain niche and some
subniches.

This is a reason why e-commerce sites laser target certain
groups of people and drive them to their site to showcase
their sites and products. Precision marketing is essential
so that you could count on all the traffic on your site as
potential customers.

Using Money to Make Money

It's a common business notion that if you want to make
money, you have to spend money. One good way of spending
money for business gain is through advertising. Advertising
brings in the people because through advertising, they know
that there is such a company or product in existence. With
the right type of advertising, you can see the spurt of
traffic growth to your site. With a high volume of traffic,
even if only a small portion or percentage turns out to be
buying customers it is still a good average of profit
generating income.

Right now, there is no other advertising scheme that would
be worth every cent than using Google's Adwords. The surge
in popularity of Google's Adwords is very evident as you
can see so many sites sporting this ad scheme.

In using Google's Adwords, you pay a certain fee depending
on the number of keywords your ad is keyword sensitive to.
Each time a person does a search in Google, the keyword or
keywords use generate ads in the side of Google which are
generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for
their site. This also ensures that you are readily visible
in the first page of a search result. Paying Google for
this ad scheme ensures that your target group of people
sees your ads. You drive your laser targeted traffic to
your site which provides for their needs and wants. You can
also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other
search networks, these includes sites like, AskJeeves, AOL
Search and Netscape. These sites also show Adwords ads that
react to searches done by visitors. There are also content
networks, non-search engine sites that feature Google
Adwords, which will also carry your ads. But this is
subjected to the niche the site features. Your chosen
keywords will determine which content network shall feature
your ad. The frequency of your ad shall also be determined
by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying
customer ratio it is good to laser target your traffic.
Knowing that your traffic are all potential customers and
are interested in your products and company provides you
with a more accurate statistics. This will show you how
effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords
or keyword phrases for your Goggle Adwords that pertains to
your company and to your products. There are many online
internet tools that can help you in choosing keywords and
keyword phrases that are currently in demand that could
help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every
click to your ad is a potential customer that is precisely
looking pr interested in what you have to offer. Make sure
that your Google Adwords ad has the right keywords so that
you can drive you're laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase
laser targeted traffic will prove to be very beneficial as
many other companies can attest to. The benefits are high
with the cost relatively justifiable.

----------------------------------------------------
Joshua Spaulding is an Author providing ordinary people an
opportunity to make extraordinary Money through his website
at http://makemoneyonline.josh4info.com Joshua also owns
and operates a Quality Article Directory where you can
browse through Thousands of Articles to Publish on your
Site or Blog for absolutely Free at
http://www.articlesalley.com

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